Merchant & Trade Co.

Cookie Policy

Last Updated: December 2024

What Are Cookies?

Cookies are small text files that are placed on your device when you visit our website. They help us provide you with a better browsing experience by remembering your preferences, understanding how you use our site, and improving our services.

Cookies contain information that is transferred to your device's hard drive. They are widely used to make websites work more efficiently and provide valuable information to website owners.

How We Use Cookies

Merchant & Trade Co. uses cookies to:

  • Remember your preferences and settings
  • Understand how you interact with our website
  • Improve website performance and user experience
  • Analyze traffic and usage patterns
  • Deliver relevant content and marketing messages
  • Maintain security and prevent fraud

Types of Cookies We Use

1. Strictly Necessary Cookies

Purpose: These cookies are essential for the operation of our website. They enable core functionality such as security, network management, and accessibility.

Duration: Session or up to 1 year

Examples: Authentication cookies, security cookies, load balancing cookies

These cookies cannot be disabled as they are necessary for the website to function properly.

2. Performance Cookies

Purpose: These cookies collect information about how visitors use our website, such as which pages are visited most often and if error messages are received.

Duration: Up to 2 years

Examples: Google Analytics, page load time tracking, error reporting

Information collected is aggregated and anonymous.

3. Functionality Cookies

Purpose: These cookies allow our website to remember choices you make and provide enhanced, personalized features.

Duration: Session to 1 year

Examples: Language preferences, region selection, display settings, shopping cart contents

Disabling these cookies may limit website functionality.

4. Targeting/Advertising Cookies

Purpose: These cookies are used to deliver advertisements more relevant to you and your interests. They also help measure the effectiveness of advertising campaigns.

Duration: Up to 2 years

Examples: Retargeting cookies, social media advertising pixels, marketing analytics

You can opt out of these cookies without affecting core website functionality.

Third-Party Cookies

We work with trusted third-party service providers who may also set cookies on your device. These include:

Google Analytics

Used to analyze website traffic and user behavior to improve our services.

Social Media Platforms

Including Facebook, Twitter, LinkedIn, and Instagram for social sharing features and analytics.

Advertising Networks

To deliver targeted advertisements and measure campaign effectiveness.

Payment Processors

For secure transaction processing and fraud prevention.

These third parties have their own privacy policies, and we have no control over their cookies. Please review their policies for more information.

Managing Your Cookie Preferences

Cookie Consent Tool

When you first visit our website, you'll see a cookie consent banner. You can manage your preferences by:

  • Accepting all cookies
  • Rejecting non-essential cookies
  • Customizing your preferences by cookie category

You can update your preferences at any time by clicking the "Cookie Settings" link in the footer.

Browser Settings

You can also control cookies through your browser settings. Here's how to manage cookies in popular browsers:

Google Chrome

  1. Click the three-dot menu icon in the top right
  2. Select "Settings" > "Privacy and security"
  3. Click "Cookies and other site data"
  4. Choose your preferred cookie settings

Mozilla Firefox

  1. Click the menu button and select "Settings"
  2. Select "Privacy & Security"
  3. Under "Cookies and Site Data," adjust settings
  4. Choose standard, strict, or custom protection

Safari

  1. Click "Safari" in the top menu
  2. Select "Preferences" > "Privacy"
  3. Adjust cookie and tracking settings
  4. Manage website data as needed

Microsoft Edge

  1. Click the three-dot menu icon
  2. Select "Settings" > "Privacy, search, and services"
  3. Under "Tracking prevention," choose your level
  4. Manage cookies under "Cookies and site permissions"

Please Note: Blocking all cookies may prevent you from using certain features of our website and may affect your browsing experience.

Mobile Device Settings

For mobile browsers, cookie settings are typically found in the browser's privacy or security settings menu. Consult your device's help documentation for specific instructions.

Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites you visit that you do not want to have your online activity tracked. We respect DNT signals and will honor your preferences where technically feasible.

Cookie Duration

Cookies may be either "session" cookies or "persistent" cookies:

  • Session Cookies: Temporary cookies that are deleted when you close your browser
  • Persistent Cookies: Remain on your device until they expire or you delete them manually

The duration of each cookie varies depending on its purpose, typically ranging from session-only to up to 2 years.

Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, our operations, or business practices. We encourage you to review this page periodically for the latest information on our cookie practices.

When we make significant changes, we will update the "Last Updated" date at the top of this policy and may notify you through prominent notices on our website.

Contact Us

If you have any questions or concerns about our use of cookies or this Cookie Policy, please contact us:

Merchant & Trade Co.

Email: [email protected]

Phone: 1-800-555-1234

Address: 123 Commerce Street, Business District, NY 10001

For general inquiries, visit our Contact Page.

For privacy-related questions, please see our Privacy Policy.